International Conference

"Myths of Tourism"

Hosted jointly by: 

   University of Zadar, Department of Tourism

     and Communication Studies (Croatia)


        University of Zagreb, Faculty of Economics & Business, 

             Department of Tourism (Croatia)


May 9 - 12, 2013

University of Zadar, Zadar, Croatia


The twofold aims of this conference are to raise questions in the multidisciplinary field of tourism that will provoke curiosity and provide a forum for both academics and practitioners to rethink the various concepts of tourism research and development. In this respect a number of renowne  scholars and researchers in diverse tourism disciplines have agreed to give key-note speeches challenging the various myths of tourism.

Despite the ever increasing number of academic institutions, tourism programmes and individual tourism researchers around the world, there is still a myriad of myths that needs to be addressed. Do we assess critically enough common expressions such as “tourism as a global industry”?Why is tourism not an industry? How global is tourism? How many myths of tourism still exist?

The conference adopts an alternative approach that seeks to raise some important questions and shed a new light on those tourism issues the answers to which have been taken for granted. Do we challenge ourselves sufficiently to unlearn the commonly accepted myths, thereby moving tourism scholarship forward?